Wondering what things to consider when building a website in 2024?

From picking the perfect design to choosing the best hosting provider to optimizing the website for SEO and creating engaging content, know what works and what doesn’t when it comes to building a successful website. 

We have spent countless hours designing and developing websites that are visible on Google and have compiled the top 30 crucial considerations for your website.

Let’s jump in before you begin website development on your own site!

#1: Purpose and Goals

30 Things to Consider When Building A Website

Envision your endgame, and outline a well-defined roadmap that will serve as a compass, steering your efforts in this digital realm.

With clarity in your purpose and steadfast goals, the creative process will flourish as every design element, word, and image become a purposeful selection, each contributing to your ultimate objectives.

This laser-sharp focus not only streamlines your website-building experience but will also resonate with your audience as they bear witness to the cohesive and compelling narrative you’ve woven throughout. In this ever-evolving digital landscape, defining your purpose and goals is paramount, as they will be the guiding stars that illuminate your path toward a successful and engaging website.

#2: Target Audience

people, persons, website

An essential aspect often overlooked during the initial stages of website creation is the clear identification of the target audience. This crucial element can significantly impact your website’s overall direction, encompassing many factors in its design, functionality, and content.

If you understand your target demographic’s preferences, behaviors, and motivations, you are well-equipped to design your website in a manner that resonates strongly with them, creating meaningful connections that foster long-lasting loyalty.

#3: User Experience

internet, web page, video

Crafting a top-notch website goes beyond eye-catching aesthetics, responsive support and seamless navigation; at the heart of a truly successful website lies an unyielding commitment to an exceptional User Experience (UX).

As the bridge between a business and its audience, the UX transcends the visual. It encompasses how the site guides visitors on a journey through content, encourages interaction with features, and ultimately compels them to take action.

A site with a meticulously designed UX can instill a sense of trust and connection with the brand’s identity, stimulate positive emotions, and promote engagement while subtly chipping away at potential barriers to conversion.

#4: Mobile Optimization

A web design team planning mobile optimization

Mobile optimization has become critical to creating an engaging and effective website in today’s fast-paced, digitally-driven world. This is because an increasing number of users are accessing the web on their smartphones and tablets, and websites that aren’t optimized for mobile devices often lead to a frustrating user experience.

To build a great website that stands out in the crowded digital landscape, it’s crucial to consider mobile optimization from the get-go. This involves designing a site that adapts seamlessly to different screen sizes and loading speeds, ensuring that your content is easily readable and navigable on various devices.

#5: Branding and Design

Branding word map for business

Creating an engaging and captivating website requires focusing on branding and design.

A few critical elements of branding and design that should be considered when developing and designing a website include Logo Design, Color Palette, Typography, Imagery, Graphics, and Calls-To-Action.

It is essential to use the same logo across your website and, ideally, position your logo in the upper left corner of your site.

These elements act as the virtual face of your business and provide an opportunity to create a memorable brand experience for your audience. A well-thought-out branding strategy, combined with skillfully crafted design elements, allows your website to stand out in a sea of competing sites, building trust and credibility with your visitors.

Related: How To Create Unique Brand Experiences Through Web Design

#6: Website Content

Crafting fresh, unique website content captivates your audience’s attention and establishes a powerful, personal connection with them, helping you build trust and foster brand loyalty.

Imagine the thrill of discovering a treasure trove of website content that speaks to your very soul, inspiring you to dig deeper and immerse yourself in an experience that tantalizes your senses and sparks your imagination.

That’s the kind of magic you can cocoon your audience in when you weave the tapestry of your website with the golden threads of authentic, innovative, and thought-provoking content. Moreover, search engines like Google reward this ingenuity, propelling your site to higher rankings and increased visibility.

#7: Color Scheme

The color palette you choose has a powerful influence not only on the visual appeal of your site but also on its overall message and the emotions it evokes. By carefully considering the interplay of hues, you can create an atmosphere that embodies your brand identity and reinforces your desired tone.

For instance, blue evokes feelings of trustworthiness and security (think Facebook), red radiates energy and passion (Coca-Cola uses this hue often!), and black reflects sophistication or luxury (Apple does it well). Purple stimulates creativity or royal gracefulness (Yahoo!).

So, as you passionately craft the elements of your digital space, remember that colors are not just a mere decoration – they are a potent tool to connect with your visitors, influence their mindset, and leave a lasting impression.

#8: Domain Name

domain, website, blogging

Choosing the right domain name for your website is a crucial step that can significantly impact your online presence and success. A domain name is how customers access your website online. For example, our domain name is samanthadigital.com. Selecting a catchy and memorable domain name that resonates with your audience and accurately represents your brand is essential. Not only does a well-crafted domain name build trust, brand recognition, and credibility among your website visitors, but it also influences your search engine rankings.

Related: Exactly How To Choose Your Domain Name (Plus Best Practices + Tips for 2023)

#9: Website Hosting

A reliable and robust hosting company is crucial for the success of a website.

When selecting a hosting company, it is essential to consider various factors such as server uptime, bandwidth, and traffic load capacity. This will ensure that your website runs smoothly and efficiently with minimal disruption. Additionally, while comparing hosting packages should also involve analyzing features like the number of databases supported, the size and type of storage provided, and whether a hosting package includes additional services such as an SSL certificate or a website builder.

Related: How To Choose A Web Host Provider (+ Best Providers)

#10: Search Engine Optimization (SEO)

Among the crucial aspects one must prioritize while building a website, Search Engine Optimization (SEO) emerges as a critical component to ensure the successful growth of your digital presence.

By incorporating SEO strategies from the outset, you pave the way for search engines like Google and Bing to comprehend and index your website meticulously, consequently elevating your website’s rank on search results. Simultaneously, SEO caters to users, enhancing their experience by providing efficient navigation and relevant content tailored to their needs.

Using keyword research, metadata optimization, and content creation are vital in ensuring your website garners substantial organic visibility, sustaining long-term advantages that reverberate across your online endeavors.

Related: SEO For Beginners in 2023: What Is SEO In Basic Terms

#11: Social Media Integration

It’s essential to acknowledge the power of social media when building your website. Social media is an indispensable feature that helps showcase your unique brand, effortlessly engage with your audience, and foster a sense of community.

By weaving social media platforms seamlessly into your website, you can create an engaging online environment where users can instantly share and promote your content, products, or services.

Moreover, this integration enables you to harness the potential of social analytics, transforming it into valuable insights for better decision-making. In essence, social media integration lays the groundwork for your website’s success while nurturing an interactive and captivating space for your visitors.

#12: Analytics and Tracking

It’s crucial not to overlook the significance of incorporating analytics and tracking. These powerful tools like google analytics and search console, allow you to monitor your site’s performance, providing invaluable insights into user behavior and preferences. By understanding your website data, you can identify areas for improvement and tailor your content to optimize engagement.

Tracking tools like Facebook pixel and google tag manager enable you to track user journeys from the moment they land on your website to their eventual purchase, allowing for greater optimization of ads and campaigns enabling you to track conversions and measure the effectiveness of your marketing campaigns.

After all, building a captivating website is just the beginning; analyzing your company’s performance and visitor metrics will help ensure it remains a thriving digital hub that grows with your audience’s ever-evolving needs.

#13: Security

https, website, internet

Security has become a crucial aspect of website development. With the rapid increase of cyber threats and data breaches, ensuring a secure browsing experience for users has never been more essential.

As you create your website, keep security at the forefront of your mind. Invest in features like encrypted communication, secure authentication, and protection against common website vulnerabilities to keep your website and users safe against the ever-evolving landscape of cyber risks.

Ultimately, a secure website fosters trust with your audience and contributes to your brand’s credibility and longevity, so don’t overlook the importance of security measures for your new website.

#14: Maintenance

An often overlooked aspect of website building is the crucial factor of ongoing maintenance. While playing a hands-on role in constructing your virtual presence may be exciting, keep in mind that maintaining your website should never end up on the back burner.

Your site is a living, breathing entity that requires upkeep and care to remain visually appealing, efficient, and up-to-date. It’s essential to be mindful of user experience and swiftly address any technical issues, bugs or broken links that might crop up.

In this digital age, a stale, neglected, or outdated website can reflect poorly on you and may very well be the deciding factor between capturing attention and losing potential clients or customers.

Related: What Is Website Maintenance?

#15: Mobile Responsiveness

Most online users access information through their smartphones, making it crucial for web developers to prioritize a seamless user experience across various mobile devices.

A well-designed mobile-responsive website not only increases accessibility but also boosts user engagement and satisfaction. By considering this vital element during the development process, you’ll be one step closer to delivering a top-notch online experience that keeps your audience coming back for more.

A brilliant mobile-friendly website that captivates mobile users, regardless of their device, is the key to a successful digital presence in our highly connected world.

#16: Navigation

Navigating through a website can be a make-or-break experience for visitors.

A well-planned and user-friendly website navigation system is essential for quickly guiding users through the content, thereby increasing visitor engagement and overall satisfaction. Clear and concise menus, breadcrumb trails, and thoughtfully placed links are fundamental to ensuring your audience can access your site’s valuable information smoothly.

When creating a website, invest time in designing an intuitive navigation structure, which will ultimately help you cultivate long-lasting relationships with your users and keep them coming back for more.

#17: Functionality

A well-designed website can make a world of difference in capturing the attention and interest of your audience. However, it’s essential not to overlook functionality as a key component of a successful online presence.

A functional website lets users quickly complete their desired actions, whether gathering information or performing transactions. Users should be able to seamlessly navigate and interact with your site, creating positive associations and enhancing their overall experience.

Incorporating functionality into your site’s design encourages repeat visits and cultivates a loyal customer base, ultimately leading to increased success and growth for your business.

#18: Active Blog

A captivating element that will distinguish your website from the others is incorporating a blog post section. This crucial feature demonstrates an up-to-date and relevant presence and captivates and educates your audience.

It provides the perfect platform to demonstrate your industry expertise while fostering a connection with your visitors. A lively blog ensures your website remains a sought-after destination for both valuable information and engaging interaction.

Combining fresh ideas, gripping content, and consistent updates will keep your website thriving and your audience returning for more.

Related: 35 Actionable Steps To Make Your Blog Post Instantly Better

#19: Compatibility with Multiple Browsers

One crucial aspect that holds immense importance is ensuring that your business website is compatible with multiple browsers. It’s no secret that internet users have their preferred tools to surf the vast web – whether faithfully sticking to Chrome or valiantly navigating via Firefox.

In pursuing a seamless user experience for every visitor, it becomes imperative to diligently test and optimize your business website across various platforms, as that missing puzzle piece can significantly impact the success of your online presence.

#20: Content Management System (CMS) and Website Builders

A robust and user-friendly web presence is vital to any business or organization in today’s digital world. One of the most crucial aspects of website building is selecting the right Content Management System (CMS).

A CMS is your website’s backbone, allowing you to easily create, manage, and modify the content while providing the flexibility to adapt and grow along with your ever-evolving needs. An intuitive and efficient CMS will empower you to focus on what truly matters: crafting captivating content that keeps users engaged and returning for more.

#21: Usability

Crafting a captivating website goes far beyond eye-catching visuals and catchy content – usability sits firmly at the heart of an exceptional online experience.

During the web design process, it’s essential to prioritize user-centric frameworks that enable effortless navigation and seamless interactions. By keeping the end user’s perspective in mind, you can build a business website that fosters impressive user flows, long-term trust, and loyalty.

Remember, a site that’s easy to use ultimately encourages return visits and positive word-of-mouth, laying the foundation for ultimate success in the digital arena. Strive for usability excellence, and you’ll create an engaging destination for your audience that continually delivers captivating results.

#22: Visual Design

A visually stunning website can create a lasting impression and enhance user engagement like no other. While constructing your digital home, prioritizing visual design is crucial to ensure your visitors are captivated from the moment they arrive.

Playing with colors, graphics, and imagery all significantly contributes to shaping your online presence and expressing your brand identity. Smart placement of visually arresting design elements and streamlined navigation will retain your audience’s attention and make their interaction with your website an enjoyable, hassle-free experience.

#23: Speed

Imagine the frustration of your site visitors as they wait for your website to load with each passing second. Not only does this affect user experience, but it also significantly impacts your search engine ranking.

With more emphasis on fast-loading websites, search engines like Google prioritize those that offer a seamless browsing experience. So, optimizing your site’s load speed is not just about providing user satisfaction – it’s also about staying ahead of the competition and making a mark in the digital space. Don’t let your online presence be held back by slow load speeds. Invest time and resources into making your website or online store as quick and efficient as possible, ensuring a smooth and engaging user experience for all who visit.

#24: Customer Testimonials

Authentic and relatable stories from satisfied customers build trust and credibility for your brand and foster a sense of connection between potential clients and your business.

Carefully curated and prominently displayed, customer testimonials and online reviews provide an emotional anchor for your website, capturing your target audience’s attention while simultaneously addressing their queries and concerns.

Ultimately, weaving these powerful narratives into your website’s design can make the difference between someone simply browsing and actually making a purchase. So, when building your site, be sure to put customer testimonials at the forefront to leave a lasting impression and drive higher conversions.

#25: Media Rich Elements (Images & Videos)

Not only do visuals like images and videos enhance your site’s aesthetics, but they also grab your audience’s attention and make your content more appealing. Try to limit stock images when possible. By utilizing custom media that reflects your brand’s voice and values, you’re crafting a lasting impression on your visitors, keeping them more engaged and providing a unique and memorable experience.

Moreover, they help break up heavy text and improve SEO, ultimately bolstering your website’s outreach and success. So, during the website development process, prioritize tailoring custom media content to elevate your digital platform truly.

#26: Call-to-Actions (CTAs)

Integrating powerful Call-to-Actions is a game-changing element that directly impacts conversion rates and business growth. These simple yet persuasive prompts serve as an invitation for your visitors to take a desired action, be it subscribing to a newsletter, making a purchase, or exploring a specific content piece.

With impeccable placement, design, and copy, CTAs can entice visitors to connect with your brand on a deeper level, ultimately improving engagement while fostering customer loyalty.

#27: Captcha Tests

One essential component to take into account is the integration of Captcha tests. These clever “human-verification” challenges deter spammers and malicious bots from compromising your website’s security and ensure a smooth user experience for its legitimate visitors.

By incorporating Captcha into your website building process, you create a safe environment where users can engage confidently and securely, fostering a positive experience for your audience and maintaining the site’s credibility.

#28: Contact Information

Be sure to include contact information for visitors to contact with inquiries or feedback. This could be a website form, an email address, a phone number, and/or a physical mailing address.

Providing visitors with easy access to product and service information will help keep them informed and engaged. In addition, offering customer support options can assure website visitors that there are people behind the website who cares about their experience.

You may also opt to include an opt-in form on your website. These forms allow visitors to opt-in to receive newsletters or updates from you and are a great way to build relationships with potential customers or subscribers.

#29: Accessibility

Ensure that your website is accessible to everyone. This means designing a website’s features, content, and visuals that people of all abilities can access. Accessibility should be considered when creating a website, as it helps ensure that all visitors can navigate and experience the entire website.

Additionally, an accessible website is essential for staying within compliance with laws and regulations for digital accessibility.

#30: Sitemap

Having a sitemap on your website benefits users and search engines. A sitemap helps visitors quickly find the information they need and gives search engine crawlers a roadmap of the website’s content.

This can help boost your website’s SEO ranking and make it easier for people to find your site in search engine results. Furthermore, a sitemap can also help with website navigation by providing visitors with an overview of the structure and content of different services on your site.


Web Design Considerations Flat lay

These website tips will ensure you have a solid foundation to launch your website and help you build an effective website that resonates with your audience and encourages engagement.

By taking the time to plan your website properly, both you and your potential customers will benefit. As a business owner, investing in the success of your own website designs will ultimately lead to increased visibility and growth. So take the time to create an effective website that sets you apart from the competition!

And one last tip, before deciding which web developer to go with, don’t forget to check reviews on social media and third-party websites. Doing this will help ensure that you have the best possible experience.

Comment below and let us know what steps you are taking to ensure your website’s success in today’s digital landscape. Be sure to include any questions or feedback you may have on things to consider when building a website!