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Detailed SEO Extension Overview and Tutorial


The Detailed SEO Extension is a popular SEO tool used by both SEO beginners and experts.

Watch this quick tutorial to learn how to get the most out of this free Google Chrome extension and level up your SEO game.

And/or keep reading below to find out more.

Once you install the Detailed SEO Chrome extension, you’ll see a little “D” icon to the right of the search bar in Chrome.

Click it, and you’ll see the following screen:

The Detailed SEO Overview Tab

This tab quickly provides the user with:

  • Title (aka SEO Title) – the title that’s displayed in the search results
  • Description (aka Meta Description) – the description that’s displayed in the search results
  • URL – the URL of the page (you can also tell this from your search bar, but it’s nice to see at a glance with the other SEO data.
  • Canonical – don’t worry too much about this – you mainly just want it to be green and say “self-referencing”

In addition, if you continue to scroll down, you’ll see how many words, images, links, and headings are on the page – all within 2 seconds!

Then, at the very bottom, you’ll also see a link to the sitemap. This is super helpful when it comes to spying on competitors’ pages. If you’re checking your own website’s sitemap and discover that you don’t have a sitemap, then install the Yoast SEO plugin (if you’re on WordPress) and a Sitemap will automatically be generated for you. I would also recommend submitting your sitemap to Google for indexing. Even though Google says a sitemap isn’t necessary in most cases, I like to do everything I can to help my rankings.

The Detailed SEO Headings Tab

This tab shows the heading structure. You’ll want to make sure of the following:

  • H1: the first heading is an H1 (and there is exactly 1 H1 – it’s not optional, and you should only have 1, not 2, etc.)
  • H2: there are multiple H2’s, which are preceded by an H1 or H2.
  • H3: there can be H3’s, which can be preceded by an H2 or H3.

SEO tip: Always include your focus keyword phrase in the H1 and first H2.

The Detailed SEO Images Tab

This tab shows a quick snapshot of the links on a page, including total links, unique links, internal links, and external links.

Every page should have at least 5:

  • Internal links – Internal links are links to other pages on your website. This helps with user experience and Google crawling and indexing.
  • External links – External links are links to pages outside of your website. This helps with increasing Google’s E-E-A-T (experience, expertise, trustworthiness, and authoritativeness).

The Detailed SEO Images Tab

This shows a quick snapshot of the number of images on a page, the number that lacks alt text, and the number that lacks a title.

Ideally, the “Without Alt” and “Without Title” would be 0.

To fix this, I must go to my WordPress media library and add a title and alt text.

The Detailed SEO Schema Tab

The next tab, “Schema,” shows any schema markup you may have on the page.

Schema markup is a type of structured data that helps search engines understand the content of your website better and display it in a more informative way in search results. Here are some common types of schema markup:

  1. Article Schema Markup: Used for blog posts and news articles to provide information like the headline, image, date published, and author.
  2. Product Schema Markup: Provides details about a product, including its name, description, price, availability, and reviews.
  3. Local Business Schema Markup: Helps local businesses appear in local search results with information such as business name, address, phone number, opening hours, and geo-coordinates.
  4. Recipe Schema Markup: Used for food recipes, including details like ingredients, cooking time, nutrition information, and user ratings.
  5. Event Schema Markup: Provides details about events, including the name, date, location, ticket information, and event type.
  6. Review Schema Markup: Allows you to mark up individual reviews or aggregate ratings, helping to show review stars in search results.
  7. Organization Schema Markup: Provides information about an organization, such as name, logo, contact details, and social media profiles.
  8. Person Schema Markup: Used to provide information about individuals, including their name, job title, contact details, and social media profiles.
  9. Video Schema Markup: Used to provide information about video content, such as the title, description, upload date, and thumbnail URL.
  10. FAQ Schema Markup: Used for pages with Frequently Asked Questions, marking up questions and answers to appear in rich results on Google.
  11. How-To Schema Markup: Provides step-by-step instructions for tasks, including each step, tools needed, and duration.
  12. Breadcrumb Schema Markup: Helps indicate the page’s position in the site hierarchy, improving navigation and search visibility.
  13. Job Posting Schema Markup: Used to mark up job listings, providing details like job title, description, salary, qualifications, and application instructions.
  14. Sitelinks Searchbox Schema Markup: Enables a search box to appear directly in your search result snippet, allowing users to search your site directly from the search results.
  15. Software Application Schema Markup: Provides details about a software application, including its name, description, operating system, and download URL.

To learn more about Schema Markup, check out this blog post by Umbraco.

I am so excited to talk to you about my all-time favorite SEO extension for Google Chrome, the detailed SEO extension.

It is such a powerful tool, and I want to share some quick tips for getting the most out of it.

So I’m going to just use one of my website pages for an example. So once you install the extension, you’re going to see a little d right here.

And so this is going to tell you what you have set for the SEO title, it’s going to tell you what you have set for your meta description, it’s going to tell you the URL, and the canonical URL.

So basically you want these to all be green.

So it’ll basically check for you and see if you’re falling within like the optimized range. 0:40 It will also tell you some little tips too to keep in mind, like 65 characters, how to create the description, etc.

So the goal is for all of these to be green, and then as you go further down, the other big items are uhm word count.

This will tell you how many words are on the page, which is really, really important. It’s really helpful when you’re using this tool to analyze your competitors because you can see the word count, as well as the images and headings that they’re using. Overall, it’s super, super helpful.

Then the other piece of this that I love to use is the headings section, and so the headings section is for your HTML headings, so we have H1, H2s, H3s, etc, and so the key is to only ever have one H1, and your H1 should always include your focus keyword

Then you’ll want to have multiple H2s, and then under h2s, you can have h3s.

And just make sure that, you don’t go from an H3 to an H1, and from an H3, you can either go to an H3, an H4, or an H2, so you kind of want to have like a kind of outline type structure where you’re not jumping around, I would never go from a 2 to a4, for example, and so this is where you can do fine like if you’re having any issues, and just see, like make sure is your focus keyword in this H1, so I could definitely further optimize this and be a little bit more aggressive with my SEO on this page by including it in my first H2, that’d be a really good thing, I should totally do that actually.

So that was pretty much it for this tool. Just once again, so so powerful. If you have any questions, please drop them below, and I’ll get back to you ASAP. Thank you so much for watching!

I hope you find this video helpful! If you have any questions, please leave a comment below and I’ll get back to you asap.


Hey there! My name is Sam and I have been building WordPress websites and doing SEO since 2020. I have made so many mistakes and wasted so much time over the years. My goal for these videos is to help you avoid those mistakes and save time.

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