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Website Header & Menu Best Practices

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I hope you find this video helpful! If you have any questions, please leave a comment below and I’ll get back to you asap.

The purpose of your website header is to:

  1. Immediately communicate your website’s identity & content
  2. Make it easy for users to find what they are looking for

What you should include:

  1. Logo (horizontal format, not stacked)
  2. Clear navigation (5-6 main drop downs max, sub menus are fine, only exception is e-commerce)
  3. Clear call to action (‘book now’, ‘contact us’, etc.)
  4. Display phone and physical address (if applicable).
  5. Search functionality

What you shouldn’t include:

  1. Social profile icons
  2. Too many page options (ex: ‘about us’ and ‘our office’ – in most cases ‘our office’ should be content within the ‘about us’ page
  3. Too much vertical spacing

The purpose of your website header is to:

  1. Immediately communicate your website’s identity & content
  2. Make it easy for users to find what they are looking for

What you should include:

  1. Logo (horizontal format, not stacked)
  2. Clear navigation (5-6 main drop downs max, sub menus are fine, only exception is e-commerce)
  3. Clear call to action (‘book now’, ‘contact us’, etc.)
  4. Display phone and physical address (if applicable).
  5. Search functionality

What you shouldn’t include:

  1. Social profile icons
  2. Too many page options (ex: ‘about us’ and ‘our office’ – in most cases ‘our office’ should be content within the ‘about us’ page
  3. Too much vertical spacing

Hey!

Hey there! My name is Sam and I have been building WordPress websites and doing SEO since 2020. I have made so many mistakes and wasted so much time over the years. My goal for these videos is to help you avoid those mistakes and save time.

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