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How to set your website logo and favicon in WordPress


Setting a logo and favicon in WordPress enhances your site’s identity and SEO.

  • Set your logo and favicon by logging into WordPress > selecting “Customize” > then “Site Identity”
  • Your logo file should not be more than 150 pixels tall.
  • Opt for a PNG, SVG, or WEBP file type (extension).
  • You don’t want the file size to be too large – if your logo is too large, use a free lossless compression tool to make it smaller.
  • Don’t upload your logo with a file name like logo.png. Instead, opt for something like “Samantha Digital Logo.png”

In this quick video, I’m going to show you how to set your website logo and Favicon in WordPress

So what you’re going to do is log into your WordPress website and select Customize. And then come over to Site Identity.

Here, you can set your logo and Favicon, also known as the Site icon.

A rule of thumb that I like to follow for my logo is not to make the file more than 100 to 150 pixels tall; otherwise, it will take up too much vertical space. And your header will be too tall, and you don’t want that. So this is a good height for my header because my logo isn’t too, too big, too tall. You also want to ensure that when you are exporting your logo from Canva or taking it from your designer (your designer will definitely do this for you), you want to have your logo and favicon to have a transparent (clear) background. Otherwise, a white box will be displayed behind your logo and favicon.

In terms of file type, there’s a couple of options, you can use the Web P format, you can use the SVG format or you can use the PNG format. And so PNG will be generally the largest of the sizes but also very high quality. So you can also get a high quality SVG and a very high quality WP. So all three work really, really well. Web P is the latest and greatest new file type. And so you can use a conversion plugin or tool to do that. So, I hope you found this video. Please let me know in the comments below if you have any questions.

I hope you find this video helpful! If you have any questions, please leave a comment below and I’ll get back to you asap.


Hey there! My name is Sam and I have been building WordPress websites and doing SEO since 2020. I have made so many mistakes and wasted so much time over the years. My goal for these videos is to help you avoid those mistakes and save time.

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