Digital marketing in 2022 is more important now than ever.

According to Oberlo, there were 900 million more digital buyers in 2021 than 2020.

This number is only expected to go up.

But what is digital marketing, what is a digital marketing agency, and how can a digital marketing agency help me?

These are all critical questions that we’ll cover in this post.

We’ll also provide tips on choosing the right agency for your needs. So if you’re considering working with a digital marketing agency, read on!

What is Digital Marketing?

Digital marketing is the process of marketing a product or service online in order to increase brand awareness, attract your ideal customer, and increase sales.

Popular digital marketing tactics in 2022 include:

  • Social media marketing
  • Email marketing
  • Search engine optimization
  • Paid advertising

Similar to traditional marketing, digital marketing takes time, effort, and patience to see results. 

Still, investing in digital marketing can be a powerful tool for driving sales and growth.

What Does a Digital Marketing Agency Do?

A digital marketing agency helps businesses increase brand awareness, attract their ideal audience, and increase leads and sales.

There are three main components of digital marketing:

  1. Strategy and planning
  2. Marketing
  3. Web design and development.

The most important thing is to find the right mix of strategies for your business based on your industry and business goals.

There is no one-size-fits-all approach; what works for one company may not work for another.


Strategy and planning is all about laying the ground work for your digital marketing efforts.

This includes branding, marketing research, sales funnels, UX consulting, and more.

CRM and Sales Funnel

A customer relationship management system, or CRM, keeps track of customer data and interactions in one place, which makes it easy to manage sales leads and improve conversions.

Sales funnels help you visualize users’ steps on your website before making a purchase, enabling you to optimize the conversion process.

UX Consulting

UX (user experience) consultants help businesses design user-friendly websites and apps.

They use research and analysis to understand what users want and need and then create wireframes and prototypes to test before development begins.

Branding and Messaging

Branding is how customers perceive your business, so it’s essential to get it right.

A good branding strategy will help you create a unique and consistent identity that customers remember.

Messaging is what you say to your customers, so it needs to be clear and on-brand.

Market and Competitive Research

Knowing what your competitors are doing is vital for staying ahead of the game.

Market research helps you understand your target market, so you can create products and services that meet their needs.


Automating repetitive tasks can save you time and money.

Digital marketing agencies can help you set up automated email campaigns, social media posts, and targeted ads.


Marketing has come a long way since print ads and TV commercials.

Successful marketing requires various tactics and tools in today’s digital world.

That’s where a digital marketing agency comes in.

A digital marketing agency can help you with everything from creating great content to launching digital marketing campaigns to search engine optimization (SEO) and more.

Content Creation

An excellent digital marketing agency will be able to help you create high-quality content that will engage your target audience.

This content can be used on your website, blog, or social media channels to attract new leads and customers.

Digital Marketing Campaigns

A digital marketing agency can help you launch and manage effective digital marketing campaigns.

These campaigns include paid advertising, email marketing, social media marketing, and more.


Another important aspect of digital marketing is branding.

A good agency can help you build a solid brand to make your business stand out in the competitive online landscape.

They can help you develop a unique brand identity and create compelling branding materials.

Marketing Personas

To effectively market to your target audience, you have to be aware of their demographics, purchasing trends, and preferences.

A digital marketing agency can help you create detailed buyer personas for your target market, and this information can create targeted marketing campaigns to reach the right people with the right message.

Paid Ads

Paid media can include pay-per-click (PPC) advertising, display advertising, and social media advertising. Your marketing agency will help you plan and execute a paid media campaign. 

Lead Nurturing

Another important part of digital marketing is nurturing potential leads.

Your digital marketing agency can help you nurture your leads through the sales funnel with targeted content and automated emails.

They can also help you set up lead scoring to ensure you’re connecting with the most qualified prospects.

Search Engine Optimization (SEO)

Search engine optimization is the process of optimizing your website for search engines, such as Google.

The goal of SEO is to be the first search result when a user searches for a topic or question.

Digital marketing agencies can help you with this.

They can also help you create keyword-rich content to boost your rankings.


In our opinion, a digital marketing campaign isn’t complete without an amazing website.

This includes having a modern, mobile-responsive, SEO-friendly website that turns visitors into paying customers.

Here are the main components of website design and development services:

User Interface (UI) and User Experience (UX) Design

A modern and intuitive UI and UX are essential for creating a positive customer experience and ensuring users can easily navigate your website or applicate

A digital marketing agency can help improve the overall interface and experience for users on your website.

Graphic Print Design

Graphic design is integral to creating a professional and cohesive brand identity.

A digital marketing agency can help you with graphic print design, such as creating logos, business cards, flyers, and other marketing materials.


Animations can help explain complex concepts, engage users, and add personality to your online presence.

A digital marketing agency can help you create animations and other visual content to help bring your website or app to life.

Website Development, Maintenance, and Hosting

From planning and designing your site to developing custom features and applications, a digital marketing agency can help you with every step of website development. 

They can also provide ongoing website management and maintenance services to keep your website running smoothly.

In addition, many digital marketing agencies offer web hosting services, so you can have peace of mind knowing that your site is in good hands.

CRM Implementation

A customer relationship management (CRM) system helps manage your customer data, automate marketing tasks, and track your sales and success.

Digital marketing agencies can also help you implement a CRM system to streamline your business operations and improve customer service.

Do Digital Marketing Agencies Work?

The simple answer is yes, digital marketing agencies work.

They can work wonders for your business if you choose the right one.

Choosing a reputable and experienced digital marketing agency is vital if you want to see actual results from your online presence.

Make sure you do your research and only work with an agency that you can trust to deliver on their promises.

Is a Digital Marketing Agency Right for My Business?

Is A Digital Marketing Agency Right For My Business

Hiring a digital marketing agency is an investment in your time and money.

Here are some things to keep in mind when deciding if a digital marketing agency is right for you.

What Are My Business Goals?

Not every business should hire a digital marketing agency – yep, you read that right.

If your business goals are to maintain your business, you may not need to invest in a digital marketing agency.

However, if your business goals are to grow and scale your business in 2022, then a digital marketing agency is likely a worthy investment.

If you need support to get clear on your business goals, a digital marketing may be able to help with that, too.

How Much Time Do I Have to Spare?

If you don’t have much time to manage your own marketing, a digital marketing agency can be a great way to outsource the work.

This way, you can focus on running your business while the experts handle the marketing.

Am I Willing to Invest in Digital Marketing?

At this point in the post, it’s no surprise that digital marketing is an investment in both time and money.

Depending on your current situation, it may not be right right time to invest.

However, only you can answer that question.

What Are the Benefits of a Digital Marketing Agency?

Here are some reasons that make hiring a digital marketing agency a compelling decision:

Save Time and Money

One of the most important benefits of working with a digital marketing agency is that they can save you time and money.

You no longer have to deal with different services on different communication channels because now, you’ll have everything you need under one agency.

They also have standard operating procedures (SOPs), systems, and tools that can help you streamline your marketing process.

In other words, you can focus on running your business while they take care of your marketing.

Build Your Digital Presence

Digital marketing agencies can help businesses build and improve their digital presence.

If you’re new to digital marketing, they can help you set up your social media accounts, ads, and websites. They can help you optimize your content to increase visibility and reach more audiences if you’re already there.

If you want to build your digital presence but don’t know where to start, a digital marketing agency can help.

They will work with you to understand your business goals and create a customized plan to help you achieve them.

Increase High-Quality Leads

Digital marketing agencies can help you generate high-quality leads that are more likely to convert to paying customers and clients.

By creating targeted campaigns specifically designed to reach your target audience, digital marketing agencies can help you attract the right people to your product or service.

Additionally, they can continually optimize your campaigns using data and analytics to ensure you’re getting the most bang for your buck.

With a specialized team working on your digital marketing, you can expect an increase in the number of leads your business generates.

Why Choose Samantha Digital as Your Digital Marketing Agency?

When you work with Samantha Digital, here’s what you can expect:

Open and Effective Communication

Communication, communication, communication. 

We believe communication is the key to any successful digital marketing campaign. 

Whether we are implementing website design for small business or providing SEO copywriting services, clear communication is a must.

Commitment to your Goals

When you work with Samantha Digital, your business goals are our business goals. 

We will work with you closely to understand your goals and develop a plan to help you get there.

Custom Plans and Strategies

As we stated earlier, there’s no one size fits all approach to digital marketing.

That’s why every digital marketing campaign we launch is customized for the specific business we are serving.

Conclusion: What Does a Digital Marketing Agency Do?

In conclusion, a digital marketing agency helps you promote your products, services, and business in order to help you achieve your business goals.

Want to learn how you can get started implementing digital marketing strategies in your business today?


Let’s grow your business