Investing your time and money in a modern, professional, and user-friendly website is essential in 2023, but it doesn’t end there.
Website maintenance it is equally, if not more important.
- What Is Website Maintenance?
- How Can Small Businesses Benefit From Website Maintenance?
- Website Maintenance Tasks
- Task #1: Regular Site Backups
- Task #2: Post New Content
- Task #3: Include Images to Improve Page Appeal
- Task #4: Manage Comments
- Task #5: Evaluate Loading Speed
- Task #6: Deal With 404 Errors and Broken Links
- Task #7: Make Sure All Your Plugins and Themes Are Up to Date
- Task #8: Analyze Where You Stand With Search Engines
- Task #9: Ensuring Compatibility With Different Browsers
- Task #10: Conduct User Testing
- Task #11: Monitor Data
- How Much Does It Cost To Maintain a Website?
- Website Maintenance: Conclusion
By keeping up with routine website maintenance, you can ensure that your website, blog, or other digital presence grows and thrives over time.
Additionally, you can guarantee that your site’s visitors will consistently enjoy a top-notch experience.
Research shows that the design of your website accounts for 94% of users’ first impressions.
Suppose your website isn’t updated and user-friendly.
In that case, potential customers can form a negative opinion of your business before they’ve even had a chance to learn more about what you offer.
If you run an eCommerce store, this also means that if your e-commerce capabilities are down, customers won’t be able to buy anything from you.
Problems like these can be sidestepped with regular website maintenance.
In this article, we’ll define website maintenance, discuss the tasks involved, and why it’s crucial to the success of your small business.
What Is Website Maintenance?
Website maintenance is the process of monitoring and maintaining website functionality, performance, and security.
Keeping these tabs is essential if you want your site to function at peak efficiency, attract and retain visitors, and grow your business.
Checking and maintaining a website properly encompasses many activities, such as installing and updating plugins and software for site security, publishing fresh content, attracting more traffic, and ensuring that users are happy.
How Can Small Businesses Benefit From Website Maintenance?
Keeping up with website maintenance is essential for companies of all sizes.
Your website serves as an international shop window, and the impression it gives can significantly influence how customers see the worth of your offerings.
Here are the main reasons why a well-maintained website is beneficial to small businesses.
Website Maintenance Benefit #1: Capture and Hold On to Your Audience’s Interest
Nearly nine in ten consumers (87%) use search engines to gather information before making an online purchase.
Visitors to your site are probably already thinking about purchasing something from you.
If people have a terrible experience on your site, they may move on to a competitor’s, and you may lose a potential customer.
Regularly updated websites will attract new users and repeat visitors alike.
The success of your website depends on your ability to focus on the needs of your target audience by regularly updating the site’s content and checking the functionality of all customer touchpoints.
Maintain an up-to-date and accurate product, service, price list, and functional contact form.
Website Maintenance Benefit #2: Increase Sales
The effectiveness of your website in persuading visitors to make a purchase is vital.
Online stores facilitate their shopping experience by way of their websites.
You risk losing customers and money if they cannot access or navigate your website.
Preventing frustrating technical issues that interfere with purchase decisions is necessary to maintain strong sales.
Common problems with eCommerce websites include discounts and free delivery that don’t apply or order processing issues after checkout.
Online shoppers also rely on detailed product photos.
These high-res images allow them to look at items as if they were seeing them in person.
As a result, you must provide high-quality photos, videos, or other visual aid to compensate for the inconvenience of having no way to try out the clothes or footwear in question.
In addition to visuals, customers value detailed information about the products they’re considering buying, so it’s essential to spend time crafting product descriptions that uphold your company’s credibility.
Website Maintenance Benefit #3: Support Search Engines Optimization (SEO) Efforts
The success of a website in search engines depends on regular website maintenance.
Websites that have not updated their content in a while tend to perform poorly in search engine results.
When deciding whether or not to crawl your site, several search engines, notably Google, will look at the “if-modified-since” HTTP header.
If you don’t update your listings frequently, you risk falling below more aggressive competitors and losing revenue.
In Google’s eyes, your site may not be relevant if visitors regularly bounce off it right after landing there.
A higher percentage of users leaving without exploring the site further increases the likelihood that your website will drop in the search engine ranks and, consequently, the traffic you receive.
In addition, your website’s search engine rankings will fall if it has recurring technical glitches, security risks, or content aged more than a few years.
Website Maintenance Benefit #4: Improve Company’s Reputation
What customers see when they visit your site directly represents your brand.
An unprofessional website design, marked by numerous errors, missing pages, broken links, and obsolete content, can harm a company’s revenue and reputation.
Regularly refresh your website’s design and content to ensure it reflects positively on your company.
Check for spelling and grammatical errors, broken links, and other issues, and then correct them before a customer complains.
Website Maintenance Benefit #5: Strengthen Security
Every year, cybercrime costs American businesses $8.64 million.
Cybersecurity breaches are expensive to fix, and they can cause you to lose consumers who no longer feel safe giving you their information.
Updating your site’s security measures routinely is essential to maintaining its security in the face of cyberattacks.
In addition, customers are more likely to feel safe placing orders on your site if you keep its security measures up to par.
Website Maintenance Tasks
Here are a few of the most crucial things you can do to keep your website in tip-top shape.
Website Maintenance Tasks #: Regular Site Backups
You should always have a backup of your site stashed away from your hosting provider’s servers.
A backup assures that your website will remain intact in a power failure or hacking attempt, which is especially important if you make constant updates.
However, don’t bank on the backups provided by your host.
Website Maintenance Task #2: Post New Content
There are plenty of benefits to consistently updating your site with fresh content.
It increases your site’s visibility in search engines and keeps your audience engaged.
It’s also wise to look over previously published content to determine if it needs to be revised to include updated information.
Website Maintenance Task #3: Include Images to Improve Page Appeal
No one enjoys endless scrolling through pages of tiny text.
Consider including eye-catching visuals on these pages if you still plan to keep them. In addition, larger font sizes make the text easier to read.
Website Maintenance Task #4: Manage Comments
Visitors are more likely to participate in discussions if they see an active comments section.
There is, however, a darker side to comment sections.
Comment spam is one technique hackers use to try to lure you into publishing harmful content.
There may be inappropriate or irrelevant language in some comments as well.
The results of this could be disastrous for your website.
Website Maintenance Task #5: Evaluate Loading Speed
Checking the speed of web pages is an integral part of website maintenance.
Internet users today have short attention spans and will abandon a page if loading takes more than a few seconds.
Your site’s traffic may suffer if its pages take too long to load.
If a page is not weighed down by several large files or complicated web apps, it will load more quickly.
Website Maintenance Task #6: Deal With 404 Errors and Broken Links
You need to check your links if you want your users to end up where you intend them to.
Problems emerge when using external links since a developer may modify a link’s destination without informing anyone.
Monitoring the functionality of your internal links is equally crucial.
Users are frustrated with “page not found” notifications caused by 404 errors, often caused by broken links.
Website Maintenance Task #7: Make Sure All Your Plugins and Themes Are Up to Date
Reports show that around 86% of compromised WordPress sites use an out-of-date plugin, theme, or even version of WordPress itself.
This sounds reasonable, given that patches and additional security features frequently include updates.
WordPress dashboard upgrades are important for keeping hackers out of your site.
Website Maintenance Task #8: Analyze Where You Stand With Search Engines
Most of your website visitors come from search engines, so examining your keyword rankings through these channels makes sense.
However, if none of your pages are showing up in search results, not even for precise terms, you need to enhance your SEO by reconsidering your content and page titles.
Website Maintenance Task #9: Ensuring Compatibility With Different Browsers
It’s important to remember that users will see somewhat different versions of your site when they switch between browsers.
Therefore, ensure your website displays correctly for each device upon which it will be seen.
Most website builders now make this easy to accomplish.
Website Maintenance Task #10: Conduct User Testing
Here, you put your website through its paces in front of actual users to see how well it performs in user-friendliness.
When you first created your website, you probably put it through some usability evaluation.
Nonetheless, people’s online behaviors tend to change over time.
User behavior on websites can be significantly altered by introducing new technologies, browser updates, or devices.
Therefore, we advise setting up usability tests yearly to ensure you’re meeting your users’ needs.
Website Maintenance Task #11: Monitor Data
Finally, you may see how successfully your site resonates with its target audience by looking at data from Google Analytics or another analytics tool.
Important metrics include unique daily visitors, audience location and demographics, page views, average session duration, and clicks vs. conversions.
How Much Does It Cost To Maintain a Website?
Website maintenance costs might vary widely depending on the specifics of your online presence.
To give you an idea of what you might expect to pay for website maintenance, here are some examples:
- Personal website: around $10 to $25 per month
- Small business website: around $100 to $200 per month
- Corporate website: around 300 to +$5000 per month
Website Maintenance: Conclusion
First impressions matter and that’s why website maintenance is a critical part of your business maintenance and growth strategy for 2023.
Your website is a reflection of your business. Maintaining your website boosts credibility, ensures security, and increases traffic, thus improving sales.
We hope this article has provided you with some helpful tips for website maintenance.
Looking for a hand? Check out our website management and maintenance services.